PQC Initiatives- Cover Kids Now
Between July and October, the PQC embarked on a $2 million education campaign on SCHIP called Cover Kids Now.
The campaign had three discrete phases, each anchored by a significant paid media campaign. Each phase of the campaign also had grassroots outreach and direct outreach by PQC members organizations key legislators on SCHIP. The campaign's legislative focus was to support SCHIP funding to cover as many eligible children as possible, and to increase the tobacco tax as a source of financing.
